Phantasya oversaw the design of the new graphic design of AMI Italia International's Saver One defibrillators, developing a visual language capable of combining identity, functionality and communicative immediacy.

The project involved renewing the graphic appearance of the devices, with the aim of enhancing the identity of the Saver One line and making it contemporary, recognizable and consistent with the technological and professional nature of the product.

In a device intended for emergency situations, design does not represent an exclusively aesthetic element: clarity, hierarchy of information and ease of reading play a fundamental role. The design therefore sought a balance between visual impact and functionality, organizing the graphic elements so that they were intuitive and immediately understandable.

Graphic Design

Phantasya developed the graphic concept for the new Saver One, working on the visual organization of the device's surfaces, the arrangement of information elements, and the integration of brand identity within the product.

The result is an essential and contemporary design, designed to strengthen the recognizability of the range and accompany the device's technology with a clear, functional and distinctive graphic design.

A project where graphic design and medical technology engage in dialogue to transform visual identity into an integral component of the product's user experience.