The exhibition “Salvador Dalí – The Persistence of Opposites” opens in Matera on December 1, 2018.
Organized by Dalí Universe, a company directed by Beniamino Levi and specialized in Salvador Dalí which manages one of the largest private collections of the artist's works of art in the world, with the support of the cultural association Circolo La Scaletta and the Municipality of Matera, committed to external installations in the urban area, and the artistic direction of Roberto Pantè.
Phantasya created the museographic project, starting from the creation of the four main themes, the division of the works into themes, up to the creation of the multimedia exhibits, the documentary, the original soundtracks.
The script for the entire journey was designed to cover the themes of Time, Envelopes, Religion and Metamorphoses.
Based on these themes, various exhibits have been created: from holograms, created using film and holographic fan technologies, to 3D morphing.
A media room contains virtual and augmented reality technologies, via Oculus Rift technology, with 3D video content. An interactive table, in addition to displaying the route, allows younger visitors to play playful applications created in keeping with the exhibition.
Each area of the route has a original soundtrack and a Dalinian voiceover as background. Phantasya also took care of the exhibition's exhibition design: the creation of display cases and supports for the works, designed specifically for the exhibition, panels and infographics scattered along the exhibition itinerary, the illuminotecnica project.
Communication activities, visual and brand identity, social media and web marketing, the creation of the website www.daliamatera.it, creation and distribution of promo videos, organization of events of inauguration and press conference, management of social networks are by Phantasya.
