(Press release) – The myth of Parthenope meets the language of immersive art, giving life to a journey through the depths of the sea and the depths of the human soul. From 18 to 28 November, Centro Commerciale Campania in Marcianise will host “The Song of Parthenope” in Piazza Campania: a multisensory experience that reinterprets the mythological origins of Naples through a contemporary narrative, bringing together culture, emotion and innovation.

The project stems from Campania’s desire to move beyond the traditional concept of entertainment, offering the public an experience that goes beyond visual wonder, making room for reflection and personal engagement. Telling the story of Naples through Parthenope means exploring its soul, its bond with the sea and its capacity for rebirth, weaving the identity of the local area together with universal themes such as self-discovery and transformation.

Parthenope was chosen because she represents one of the most profound symbols of Neapolitan identity: a myth that speaks of the sea, origins, transformation and rebirth. These are the themes the project reinterprets in a contemporary way, creating a bridge between the history of the city and each visitor’s personal experience.

To bring this vision to life, Centro Campania entrusted the artistic direction to Roberto Pantè, CEO and Creative Director of Phantasya Communication, embarking on a collaboration that led to the development of an original project conceived specifically for the shopping centre. The creative exchange between the two organisations made it possible to transform the myth into a narrative experience that brings Neapolitan cultural roots into dialogue with the sensibilities of contemporary audiences.

Throughout the immersive experience, water becomes the guiding element of a symbolic journey of self-discovery. The depths represent the innermost part of the human being, while Parthenope takes on the role of an evocative presence, accompanying visitors on a journey of discovery and transformation. The narrative unfolds through five stages: the call of the sea, the descent into the depths, the movement of the current, the encounter with Parthenope and the ascent towards the light. An emotional journey that intertwines Naples’ founding myth with a universal reflection on identity, inner exploration and rebirth.

Inside a Mirror/Infinity Room specially designed for Centro Campania, images, projections, mirrors, lighting effects, sound design and narration come together to shape this story, engaging the senses while leaving room for personal interpretation. Technology thus becomes an expressive tool in the service of a narrative that seeks to go beyond the element of surprise, leaving visitors with an emotion and a memory that will remain with them long after the experience.

With The Song of Parthenope, Centro Campania reaffirms its commitment to transforming the shopping centre’s spaces into places for experience and participation, offering the public content that brings together entertainment, culture and the promotion of the local area.

“Imagining an experience means, first and foremost, thinking about what it may evoke in those who will live it. With Parthenope, we wanted to transform a myth deeply rooted in Naples into a universe of images, sounds, impressions and technologies, where every element contributes to shaping a narrative. The depths become a metaphor for an inner journey, while Parthenope guides us towards discovery and rebirth. Our desire is to go beyond wonder and ensure that everyone can take away an emotion, an impression, something from this journey that continues to resonate long after the experience itself,” says Roberto Pantè.

“With The Song of Parthenope, we have chosen to offer our visitors an experience that combines innovation, entertainment and the promotion of the local area. Through a contemporary and immersive language, the project reinterprets one of the most fascinating myths of Neapolitan tradition, transforming it into an emotional journey open to everyone. We wanted to offer an initiative capable not only of inspiring wonder, but also of leaving visitors with an impression and a memory that would stay with them beyond the experience itself,” says Laura Puoti, Director of Centro Campania.

Visitor Information

• Where: Piazza Campania
• When: 18–28 November
• Opening hours: Monday to Friday, 3:00 pm–8:00 pm; Saturday and Sunday, 11:00 am–2:00 pm and 3:00 pm–8:00 pm
• Admission: Free. To access the experience, visitors must download the Io&Campania app and register. Access to the immersive area can then be obtained through the app.