Korofì is an Italian company specialized in the production of hats of high quality, characterized by a design unique and wanted. Each collection was born from the encounter between the artisan tradition and a contemporary vision of fashion, with the aim of transforming the hat into an accessory capable of describing style, personality and aesthetic taste.

To accompany Korofì on its journey of growth and affirmation on the market, Phantasya has taken care of the development of the brand and its image in a comprehensive manner. The intervention covered all strategic and creative phases: from the conception of the ’visual identity, to the definition of the aesthetic codes that distinguish the brand, up to the design of coherent and distinctive communication campaigns.

The work included the production of commercials and multimedia content, services of still life photography to enhance the refinement of the products, as well as the design of packaging and the concept of the points of sale, designed to offer an immersive and recognizable experience. Finally, the official website was created, conceived as a digital showcase capable of reflecting Korofì's values and stylistic universe, while ensuring functionality, elegance and immediacy of navigation.