The exhibition “Salvador Dalí Enigma” opened in Prague on December 10, 2019, and features 100 works by the Catalan artist in a structure of approximately 500 m2 in Prague's historic center.

The exhibition is curated by Beniamino Levi, president of The Dalí Universe and is directed by Roberto Panté, Artistic Director of The Dalí Universe.

The Museographic Project

Phantasya created the museographic project, developing a path that starts from monsters born from the darkest unconscious, and ends with the most dreamy fantasies, passing through the great intermediary force that is modern psychology.

An enigma that blossoms from the subconscious and gives it voice: this is the starting point from which the narrative thread and screenplay of the exhibition take shape “Salvador Dalí – Enigma”.

The Exhibits

Based on this theme, various exhibits have been created: from holograms, created using holographic film and fan technologies, to 3D morphing.

A media room contains virtual and augmented reality technologies, via Oculus Rift technology, with 3D video content. An interactive table, in addition to displaying the route, allows younger visitors to play playful applications created in keeping with the exhibition.

The setups

Each area of the route has a original soundtrack and a Dalinian voiceover as background. Phantasya also took care of the exhibition's exhibition design: the creation of display cases and supports for the works, designed specifically for the exhibition, panels and infographics scattered along the exhibition itinerary, the illuminotecnica project.

ADV

The communication activities, visual and brand identity, web marketing, the creation of the website http://www.daliprague.cz, creation and distribution of the promo video, organization of the events of inauguration and press conference are by Phantasya.