Lady Fugasetta is much more than street food: it is an entrepreneurial project that brings Ligurian gastronomic tradition to the streets, transforming it into a unique and contemporary experience. An idea that combines taste, identity, and innovation, with the aim of making a typical product known and appreciated in a new and surprising way.

To give shape and strength to this vision, Phantasya followed Lady Fugasetta every step of the way, building a coordinated and coherent image capable of telling her essence. We curated the naming and developed the entire brand identity, from the logo to the corporate and visual identity, ensuring a strong and recognizable identity.

We created the official website, designed and produced a video spot and a photographic shooting that enhance the product and the brand philosophy. To provide continuity of communication, we also designed the packaging, the electric media livery and defined a communication plan complete, including marketing strategy and management of social network.

Finally, to offer an even more immersive digital experience, we have developed a’dedicated app, designed to connect the brand with its customers directly and immediately.

Lady Fugasetta, in short, is not just a signature street food: it is an identity project, curated in every detail, born to bring Liguria into the hearts and palates of people, wherever they are.